Sidney Hollingsworth/The Daily Campus
SMU students sit to get their hair and make-up styles by professionals after being fitted for their Curve ID.
SMU students sit to get their hair and make-up styles by professionals after being fitted for their Curve ID. (Sidney Hollingsworth/The Daily Campus)
Fit specialists, hairstylists, makeup artists and a DJ brought a touch of glamour on campus Wednesday at the Levi’s promotional event.
The blue jean company used the “Mirror Mirror … What’s my Curve ID?” strategy to get the word out about their unique sizing for women.
“It’s not about the size,” Sarah An, senior brand marketing manager of Levi’s, said. “It’s about the shape of your body, and that’s what we’re trying to