It has been over a decade since Dallas offered the community achoice in which publication it read, but a new daily paper hits thestands today. The A.M. Journal Express, with itsnon-traditional style and tabloid format, aims to target”busy, upwardly mobile professionals,” as analternative to The Dallas Morning News.

Dallas’ new mini-paper begins publication today with140,000 copies available at convenience stores, coffee shops andnewsstands across the city. Dallas now joins several other majorcities, like New York and Washington D.C., in offering shorter,more user-friendly news outlets.

Lori Stahl, the paper’s executive editor, believes thatthe Express is just what the “younger” crowd inDallas is looking for. With its brief articles and colorfulpictures, she predicts a wide readership from those looking for aquick news fix.

“We are going for the demographic of people whodon’t normally read the newspaper, the people who feel theydon’t have the time,” Stahl said.

The Express’s content will be concise stories with all ofthe day’s top news, Stahl said. But it will also report onwhat she calls “the buzz,” giving its readers the scoopon what’s going on around town, feature stories and lifestylecoverage.

“The best thing about our paper is that it’sportable,” Stahl said. “You can take it wherever yougo. It’s bright, and it’s easy to navigate.”

The main idea behind the paper, Stahl said, is to give readers acomplete day’s news in a format that is not as intimidatingor bulky as some of the larger ones, but still offers the qualityand reputation of a bigger paper. As for the students, Stahlbelieves that the Express will be a big hit on campusesbecause it is a quick way to find out what’s going on andalso offers fresh, trendy stories about Dallas.

Last Monday The Dallas Morning News put out its versionof a mini-paper. Quick, which focuses less on hard news stories,also targets a younger audience.

The Express is available for free and makes its debut onnewsstands on Wednesday.