Sitting on the couch in her Plano home, comfortable in jeans with her hair pulled back into a ponytail, Sarah Mutscheller is relaxed—this is her space. The toy bike and Cinderella costume lying on the floor nearby tell one story, the swatches of fabric and piles of chalk cloth table linens in the office down the hall tell another.
“Hmmm, I think I see a boat!” says Mutscheller, handing the toy back to her son.
“Can you finish your show so I can finish with this, please?” The little towhead nods quickly, and smiling, scurries around the corner. The mother of two shakes her head and says, “Life just gets better as you get older! I feel more empowered at 33 than ever before.”
Mutscheller is not only the loving mother of her two children, Jacob, 4, and Kate, 21 months, and wife to husband Andy, but also the owner, founder and chief executive officer of her own company. After a year of pulling all the pieces together—the different marketing strategies, cost sheets, and strategy to take it to market— the Mutschellers were ready. Scribble Linens, their line of reversible chalk cloth table linens, launched in January 2013.
The Scribble Linens product line, featuring table runners, table toppers, placemats and coasters, can be found in around a hundred boutiques throughout the country, and was recently picked up by NeimanMarcus.com. One side boasts black chalk cloth, which can be written on, and the other side is a fun fabric. It is perfect for entertainment and the daily dinner table. “I’ve always wanted to have my own product line,” says Mutscheller. “It’s on my bucket list.”
Mutscheller has always been business-minded. The youngest of three, Mutscheller opened her own bank account by second grade, and was constantly coming up with new ideas. Smiling, Mutscheller tells the story of how she ended up lending much of her allowance to her older sister, who was in high school—and charged interest. “Here I was, this little second grader, charging interest on a loan!” She shook her head. “By the time the next week’s allowance came, my sister would owe me just about all of her allowance.”
Whether it was selling lemonade or making bracelets, Mutscheller enjoyed figuring something out and making money. “It’s just the way I’m wired,” she says. At the mention of any new trend, any new idea, Mutscheller’s hazel eyes light up revealing the wheels, already turning, inside her head.
“Sarah is one of the most well-rounded business professionals I know. Sarah stays on top of the market, maintains a network of strong professionals and is collaborative,” says Stacie Bon, a friend of Mutscheller’s since 2005, who encouraged Mutscheller to pursue her idea of Scribble Linens. “I knew Sarah didn’t just have an idea. She vetted it, researched the competition and was prepared.”
That is how Scribble Linens came about—Mutscheller opened her eyes and saw something with potential. She and her husband threw a party for some friends and used chalk cloth; a type of fabric that looks like a chalkboard and can be written on. Before the guests arrived, the couple wrote labels and descriptions on the cloth next to each dish, and drew a sign welcoming people to the get-together. Later, Mutscheller noticed everyone doodling on the chalk -cloth-covered tables, commenting on the labels, and thought there just might be something there. She saw the interest and went to work.
At this time, the Baylor University graduate was six months pregnant with her daughter, Kate, and had stopped working, hoping to spend more time at home with Jacob. “But the whole time I had this product line idea in the back of my head, and I would toy with it,” says Mutscheller.
A marketing major, Mutscheller graduated with a bachelor of business administration, began work at a marketing agency, staying on the agency side until Jacob was born in 2008. Then she began working on the corporate side, starting at Nortel, where she was placed on its digital marketing team—something Mutscheller believes to be the best thing that could have happened to her. “Being on the digital marketing team really allowed for some strong career growth early on,” she says. “Since no one else was in it and had that background it gave me a head start.” She continued working in digital marketing for several years, which would prepare her to go into consulting.
After Jacob was born she began taking digital marketing consulting jobs, allowing for a more flexible work schedule, and did so until deciding to stay at home with Jacob before Kate was born in November 2011.
Then, in early 2012, the calls started coming again requesting Mutscheller for more digital marketing consulting work. “At that point,” says Mutscheller, “Andy said, ‘Sarah, we need to make a decision: either you go back to work with consulting or go figure out Scribble Linens.’” And so, together they went to work, figuring out all the little details and seeking advice from mentors that would eventually lead to Scribble Linens’ success.
However, one piece was missing—one essential piece.
Before Scribble Linens could take on the market they needed a manufacturer.
One night Mutscheller was watching “How I Made My Millions,” and heard Dallas-based entrepreneur Beaver Raymond, inventor of the marshmallow shooter and co-founder of the Marshmallow Fun Co., talking on the show. She emailed him.
Fifteen minutes later her phone rang. “Simply, she reached out,” says Raymond. “It was a no brainer for me. We Dallas folks stick together.” He had a suggestion for a manufacturer, and he would go on to become one of Mutscheller’s mentors. “I could tell she wasn’t afraid,” he says. “Not many people can do it from start to finish. She was determined to get her goal.”
With Raymond’s input, the Mutschellers went to work and Scribble Linens came to be.
The past year has been one of rapid growth, and Mutscheller hopes to see her product line picked up by another large account, and in the long run become a million dollar company.
“Passion is a gift. Matter of fact, I really don’t think she views Scribble Linens as work,” says Andy Mutscheller. “We are having fun and we think we bring some joy to others.”
At the moment, Mutscheller is working on ways to keep her product fresh, and enjoying spending time with her kids. “I feel like I’m living the dream,” says Mutscheller looking around at the toys strewn across the living room and down the hall toward her home office. “Sometimes I wake up and am like, pinch me is this real?”