Mark Cuban has already caused turmoil among NBA executives, caused an uproar at a Dairy Queen and tried to buy a baseball team. So what is next for the billionaire? Dancing.
Why on earth is he going to participate in ABC’s “Dancing With the Stars?” It all boils down to a yearning for good publicity. If someone tries to think about the last time they saw a news story about Mark Cuban doing something good, it might take them awhile.
Cuban is making an attempt to bury his already-soiled image before the NBA basketball season starts. One thing’s for certain: It will definitely be entertaining to watch, whether you like the guy or not.
For the Cuban super-fan, seeing him dressed up and dancing with a beautiful woman, probably making a fool of himself, will be entertaining enough. It is this fan who will appreciate the hard work that Cuban will undergo to try and win the competition.
On the other side, if you hate Mark Cuban and everything he brings on and off the court, this will be entertaining for you, too. There is no substitution for watching someone you dislike making a fool of himself on national television. The fact that he’ll be dressing up in dancewear is just icing on the cake.
But it does amass great publicity for ABC, the NBA and the Dallas Mavericks.
ABC will probably reach a whole new audience by adding in a high-profile NBA owner to its annual competition – hopefully around the same number of viewers who tuned in to watch Emmitt Smith win two seasons ago.
The NBA might be able to show Mark Cuban in a better light. Rather than only having clips of him yelling at the officials during a game or about them at a post-game press conference, they can show him dancing onstage.
This also can’t hurt the NBA’s image, especially after allegations of a referee fixing games, a situation that still being investigated by the FBI.
Cuban’s dancing will even help the Dallas Mavericks.
After two consecutive devastating playoff appearances, (losing in the NBA Finals to the Miami Heat after getting a solid lead and then losing in the first round as the No. 1 seed against the No. 8 seeded Golden State Warriors), this could be the feel-good thing the Mavericks desperately need.
But at the end of the day, it’s just going to be funny to watch. It is uncertain whether Cuban will actually be good at dancing, or, like most people expect, spend the entire time tripping over his own two feet. Either way, it is definitely going to be entertaining for those who are already fans of the show and for those tuning in solely to watch the mogul of the Mavs.
