Binge-drinking as a popular past-time among college students may be just a myth.

SMU’s Center for Alcohol and Drug Abuse Prevention launched its new advertisement campaign advising students to drink responsibly Monday.

Unlike ad campaigns of the past, which focus on more of a “Just Say No” attitude, these new ads reflect a mindset of changing times with more emphasis on irony and wit.

People often blame peer pressure for their fall into the river of wrongdoing, but this campaign presupposes that if peer pressure can lead one down the wrong path, then it may be instrumental in being positive as well.

The CADAP surveyed students on campus last spring to determine high-risk behavior.

According to the survey, most students make responsible choices about drinking, but suspect their friends don’t. Seventy-five percent of students admit to having an average of five or fewer drinks in one sitting.

The National Social Norms Research Center says that more than 100 other universities found similar results in their surveys.

According to the research center, students commonly overestimate how much and how often their peers drink.