Advertising and marketing campaigns always lead us to believe that we need the newest and flashiest items. Generally, it’s better to ignore these ads because there is no advantage to buying a brand name item over its store brand counterparts. However, here are five things that you should not skimp on because it could end up costing you more in the long run.

The first item that is worth spending more on is tools, spending a little more to get good brands such as Craftsman and Snap-On can help you save more money in the long run because you can use the same tools for years; more importantly, using poor quality tools poses a safety hazard and can be harmful if the tools malfunction. Craftsman is known more as the brand of choice for personal home use and is less expensive than Snap On, but has a solid warranty program; Snap On is used by many professionals in the auto industry and is known for their tools’ durability and quality, but requires a slightly larger investment.

The second item worth investing a little more in is a mattress, considering you spend (or should spend) a third of your life on one. A durable, long-lasting, comfortable mattress is important because it can single-handedly be responsible for poor posture and orthopedic problems. The best-known mattress brand is Tempur-Pedic, which allows users to adjust the mattress’ firmness and allows settings to be different on each side of the bed, but they are usually upward of $1,000. A more affordable and reputable brand is Sealy, which is the largest mattress manufacturer in the world and actually has quality mattresses ranging anywhere between $400 and $5000.

The third item worth spending more money on is a good set of knives because it is easily one of the most important items to have while cooking and should last a lifetime. Also, having bad knives could result in the knife slipping and causing severe injury, so having a good, durable knife is essential to anyone that cooks at all. A very trusted and reputable brand called Wusthof is recommended by many chefs. They can range in price from $35 to $200 depending on which knife you get and have a great warranty that says if it breaks you can ship it back and get a replacement.

The fourth item that is important to pay more for is durable luggage. Even if you do not travel much, durable luggage is a necessity when it comes to travelling because cheap baggage will not be able to withstand baggage handling and transport when flying somewhere. Many cheap bags are also notoriously frustrating because their zippers tend to break or malfunction under any stress at all, so getting luggage that is more durable is worth the investment. The best-known brand for quality is Samsonite because it is known for being long-lasting and affordable. Their bags usually start at around $60 and can be up to $400.

Lastly, the fifth item you should not skimp on is a high-efficiency showerhead. These small investments can singlehandedly save you several hundred dollars a year in water and energy bills, which means that it basically pays for itself.

There are several different showerheads that are highly regarded as extremely efficient, so any that says “1.5 gallons per minute (GPM)” will work and can be as inexpensive as $30.

Although more research might be necessary to apply these tips directly to you, investing in these items will save you money in the long run, and it will give you more money to spend on things you want to indulge in.