The Independent Voice of Southern Methodist University Since 1915

The Daily Campus

The Daily Campus

The Independent Voice of Southern Methodist University Since 1915

The Daily Campus

The Independent Voice of Southern Methodist University Since 1915

The Daily Campus


5 Compelling Reasons to Pursue a Career in Data Analytics


Did you know that there’s projected to be 2.7 million job postings for data analytics in 2020? Are you considering a career in data analytics but want to find out more?

This article will show you 5 compelling reasons why you’ll want to pursue a career in this in-demand field. Read on to learn all about this career and its career potential.

What Is Data Analytics?

Data Analytics is examining data sets to draw conclusions from the information given. You can use software and specialized systems to help with this. These technologies and techniques are used by scientists and in business decisions.

Researchers use them to disprove or verify scientific models, hypotheses, and theories. You can use a range of different applications including online analytical processing and basic business intelligence.

Data analytics can help businesses improve operational efficiency, increase revenue, and optimize their marketing campaigns. They can also respond quicker to market trends and gain a competitive edge.

1. Soaring Demand

Data is useless if you can’t analyze it, and that’s why there are data analysts. The future of data is expected to keep growing with no end in sight. A large number of companies are now using analytics, so they need someone in this field.

There is also a large deficit as far as available data analysts. This is recognized globally and not just one country either so now is a great time to get into this field.

2. Explore Popular Tools

If you enjoy statistics and math, a career in data analytics can improve your skills in this field. You’ll get to learn more about numerical analysis, graph theory, linear algebra, and applied statistics just to name a few.

3. Great Salary

Since the demand for data analytics is high, the wages for this field have gone up considerably. You can expect a salary easily in the 6 digits. In this field, you can see an average of $81,750-$138.00. This, of course, depends on experience, education, and the field.

If you decide to go for different certifications such as a python certification, it’ll make you stand out from the crowd.

4. Freelancing Opportunity

While some love working in an office, others love the idea of being able to work from the comfort of their home. No matter where you are in the world, if you have an internet connection, you can have freelance opportunities.

Look into R programming in this field to have a better chance of freelance opportunities.

5. Decision-Making

Data is necessary for all major decisions a company makes, so you’ll be part of the decision-making process. You’ll get to work wonders for multiple companies helping to increase revenue and optimize their marketing campaigns. You can even learn how to configure and install different software for statistical programming.

Exploring a Career in Data Analytics

There are many compelling reasons to go into a career in data analytics from a great salary to it being high in-demand.

More to Discover