In this publicity image released by 20th Century Fox, animated characters, from left, Raphael, voiced by George Lopez, Blu, voiced by Jesse Eisenberg, and Jewel, voiced by Anne Hathaway, are shown in a scene from “Rio.” (Photo courtesy of 20th Century Fox.)

Looks like audiences have a new wind beneath their wings with the animated feature “Rio.”

The family friendly film beat out the usually heavy-hitting “Scream 4” as it took home the prize for the weekend’s largest haul.

Grossing an estimated $40 million, “Rio” broke the record for this year’s largest grossing on an opening weekend.

The film, which was created by the same studio that made films like ‘Ice Age” and Horton Hears a Who,” stars the voices of Oscar nominees Anne Hathaway and Jessie Eisenberg.

With perhaps one of the more disappointing opening weekends this year, the highly buzzed about horror film “Scream 4,” only managed to gather an estimated $19.4 million this weekend. While the film garnered decent reviews from the media, it seems as if “Scream 4’s” R rating took a stab at its earnings.

Also opening this week, only to limited audiences, was the movie adaption of the famous book by Ayn Rand, “Atlas Shrugged.” Earlier this week, “Atlas Shrugged” made headlines as someone involved with the production said it was anchored toward the political group, the Tea Party.

Sean Penn also opened this weekend with the film “The Conspirator.” The film centers around the trial of Mary Surratt following the assassination of President Abraham Lincoln. The film only managed to collect $3.9 million from 707 locations.