Chipotle Mexican Grill will release its approved competition entries to a YouTube site today. Chipotle recently invited more than 60 colleges to compete in its “Thirty Seconds of Fame” competition.
Two teams from SMU produced three 30-second spots each. Fifteen Meadows students conceptualized, wrote, filmed and edited the ads. Nine of the students are majors in the Temerlin Advertising Institute and the other six are from the division of Cinema-Television.
The project required “students who were self-motivated and willing to work out of their own love for what they do,” said Dr. Glenn Griffin, assistant professor in the Temerlin Advertising Institute at SMU.
The students were supervised by Griffin and Dr. Mark Kerins, assistant professor in the division of Cinema-Television. The students were not given a budget and had no professional actors.
“They had to improvise and be creative,” said Griffin.
The winners of the contest will be announced on Nov. 3.
The first-prize winners will receive $10,000 and the school will receive another $10,000. Chipotle will also reward the school that does the best job getting its work seen by the public. Another $10,000 will be awarded to the commercial that generates the most viewings.