SMU students were awarded with a check for wining first place in the Chipotle advertisement contest. “The Wall,” SMU’s winning entry in the Chipotle’s national “30 Second of Fame” ad contest was presented with a check at Chipotle Restaurant in West End. The university, along with eight advertising and film students, were both awarded checks for $10,000 each.
The event consisted of free food, viewing of the ad, and brief talk from the creators of contest. Jim Adams and two other colleagues spoke about how this contest had been in the plans for a while but they had not found the right time to bring it out. They decided that this year was the year and SMU was the perfect team.
“All of the SMU ad entries for the contest were good, but we were most impressed with how clever The Wall entry was,” said Jim Adams, Chipotle’s director of marketing and bon vivant on his decision-making.
This ad commercial has been viewed more than eight million times on YouTube and won the second place award for viewings which made it the Top 5 Most Viewed YouTube Entertainment Videos of all time and put it in the Top 20 Most Viewed YouTube Videos of all time.
Along with the check presentation, some of Dallas well-known advertising heavyweights were present to participate in a special forum. Rod Underhill, President of The Dallas Ad League and CEO, ViBrand Consulting, Inc; Ernie CapoBianco, President of Square One Advertising and a top executive with the American Association of Advertising Agencies (Southwest Region); and Sean Jackson, CEO of Ecordia, a leading interactive advertising agency.
Not only did the students get a check, but their ad is going to be used in theaters all around the U.S. They are also taking their spot and running in the jumbo screen in the middle of Time Square in New York City for six weeks.
“Pretty sweet that we’re going to be on Broadway and that they are going to actually use our ad,” said Peri Wilson junior at SMU and part of the winning team.
If you would like to watch the video here is the link:: click here
