Charley Wilson, Managing Director of Communications for American Airlines and Lead Advertising and Promotions Chair for the Superbowl XLV committee, speaks with students Wednesday evening inside O’Donnell Hall. (TYLER WILLIAMS/The Daily Campus )
Students filed into The O’Donnell Theatre Wednesday to hear Charlie Wilson, the leader in marketing and advertising for the North Texas Super Bowl Host Committee, speak about communications, marketing, advertising and other topics that applied to a variety of majors.
The Public Relations Student Society of America (PRSSA) coordinated Wilson’s visit to SMU through the PRSSA Dallas chapter and a contact with the Super Bowl Committee.
Sophomore Jonathan Machemehl, is the vice president of Programming for SMU’s PRSSA chapter and set up the entire event.
Machemehl was excited that Wilson was going to show the students just how broad the public relations is.
“PR is a really big asset for all students at SMU because it goes beyond the field of communications. It is a component of all types of fields, such as sports management, advertising and business,” Machemehl said.
The audience of students was amused by Wilson’s comical stories about covering a high school football game where the football was lost for 20 minutes and introducing Tim McGraw and Roger Staubach when both men were nervous about the meeting.
According to Wilson, volunteering is one of the main ways students can get experience in their field of choice.
“What you get in return for your time is experience and if you’ve done a good job and you’ve been respectful of the work that you’ve taken on and the people that you’ve worked with, then you’ll be remembered,” he said.
