On Feb. 14, SELF Magazine announced the beginning of its three week competition, “Workout on the Quad.” The competition welcomes universities nationwide to participate and gives college students the chance to host the magazine’s exclusive event right on their very own campus.
This spring marks SELF Magazine’s 20th anniversary of “Workout in the Park.” The event promotes fitness, nutrition and wellness through fun and interactive games and contests as well as informative techniques and strategies for maintaining a healthy and active lifestyle.
Attendees participate in different types of exercise and receive beauty and nutrition consultations as well as treats, prizes and giveaways.
Sponsors include names such as Garnier, Reebok, euphoria Calvin Klein, LaRoche-Posay, LeSportsac, Luna Bar and Club Med. Last year, the event attracted over 12,000 participants.
Workout in the Park has been SELF Magazine’s premier event as it supports the magazine’s efforts to inspire and motivate women to lead a healthy and active lifestyle. The event typically consists of three spring events that are held in Chicago, New York City and this year at the winning college campus.
The new college-directed event is part of the magazine’s efforts to broaden its audience to include a younger generation and promote SELF Magazine’s mission, concepts, techniques and training to women of all ages.
This year, the event’s first ever college location will be determined by the university that has the highest level of participation. In order to qualify, each college must follow a set of guidelines.
First, each school must create a team that represents their specific university. Once the team is established, they must join a pre-populated team on the Workout in the Park social game site found on selfworkoutinthepark.com.
The website already includes over 200 universities registered with the challenge’s sponsor, hercampus.com and additional universities may join by invitation.Once they have entered, each college team competes by playing the award-winning SELF Workout in the Park social game on Facebook (or via iPhone app) where they play to earn as many points as possible.
The online game encourages fitness and nutritional pursuits by allowing players to perform a number of different fitness and health-related tasks, such as creating their own outdoor fitness park, and contestants receive rewards and incentives for their successes.
For extra credit, SELF Magazine has given students the opportunity to submit a pitch explaining why their university should be selected to host Workout on the Quad. This gives motivated students the chance to earn more points and enhance their chances of winning the competition.
The contest will end on Feb. 28th and the winner of the competition and selected host for the event will be announced the first week of March.
For tickets and more information on SELF Magazine’s Workout in the Park visit http://www.selfworkoutinthepark.com.
