Who’s Who Burgers is located in Highland Park Village near campus. (Casey Lee)
Despite a pungent smell, lackluster service, and a confusing set up, Who’s Who Burgers shows much potential. History is literally written on the walls in the restaurant, which is located at 69 Highland Park Village, right down the road from SMU. The style and location provide a nice environment for the local burger joint. The building itself is the biggest asset, giving a sense of character and quality that can only be earned from years of service. The main attraction is the food, drawing a crowd from children to seniors.
The exterior of Who’s Who Burgers matches the overall Mediterranean façade of Highland Park Village. The standard tan stucco and red roof make up the outside’s basic elements. In an attempt to stand out, a royal blue canopy catches the eye in the monotony of beiges and blands. A general patio located on the side of the restaurant serves Who’s Who and other surrounding businesses. An expressive fountain is the outdoors’ central focal point. Bordering the restaurant, a slight tile inlay gives an extra kick of character. Despite the busy nature of the shopping center, parking is generally convenient..
The interior varies dramatically from the outside. Entering from the front doors, customers are pushed into a cramped area specified for placing orders. Once inside, decision time is cut short due to pressure from the staff. Drinks and extras are available at hands reach, reiterating the a-la-carte style of Who’s Who. After placing an order, guests are encouraged to find a seat at one of the three seating areas. The set-up mimics the style of a split level structure.
The second floor holds two main countertops surrounded by stools and windows. Each table has a spread of condiments available for convenience. Patio access is also obtainable on the second floor. Just up another flight of stairs is another area of tables, styled similarly to the lower floors. The top level’s most distinguishing feature is the aggressive odor. The smell is similar to that of a Porta-Potti. Ironically, the only bathrooms in the restaurant are housed on this floor.
Who’s Who Burgers is owned by renowned restaurant owner Philip Romano. In addition the Who’s Who, Romano owns Macaroni Grill and other chains in the Dallas and surrounding areas. He has also recently published a book, highlighting his success in business and cuisine. Who’s Who Burgers opened on Oct. 1 2002, testing Romano’s new concept. After six years of success, the restaurant has received a variety of accolades, one of which is from The Dallas Morning News. Who’s Who does catering, private parties, and to-go orders.
The menu is short and concise, focusing on burgers, hotdogs, and other American essentials. Although they lack pizzazz, the choices demonstrate the restaurant’s specialty. The Kobe Beef Burger is their flagship burger, a tasty and flavorful option. The hotdog and french fries only satisfy the most modest expectation, failing to go above and beyond the norm. In addition to the disenchanting food, the service is curt and impersonal.
Considering all the elements of Who’s Who Burgers, the overall conclusion is that it is a somewhat disappointment. With all the potential in the world, the staff and mundane food spoil the experience. Who’s Who Burgers is one restaurant SMU students can afford to miss.
