Increased anti-prostitution efforts surrounding and leading up to the Super Bowl resulted in 59 arrests in Arlington.

Of these arrests, 13 people were in town specifically for the Super Bowl, however no juveniles were involved in the arrest.

Three of the men who were arrested on outstanding warrants are also believed to be pimps. One of those also faces a human trafficking charge.

Law enforcement in North Texas took a preventative approach in combating the anticipated increase in prostitution expected to come along with the large Super Bowl crowd.

The Arlington Police Department used both a widespread messaging campaign and covert law enforcement.

The messaging component utilized news stories and billboards around the city in addition to several online ads that warned that the Arlington PD was cracking down on prostitution.

The undercover operation included the “You Never Know” campaign and ran from Jan. 27 until the day before the game on Feb. 6.

During the campaign, officers responded to escort ads online and posted their own “escort” ads online. The point of the campaign was to accentuate that the prostitutes and the “Johns,” the men who pay for sex, would never know if the person they were arranging to meet was an undercover cop.

The Arlington Police Department sent warning e-mails, text messages and voicemails to potential escort ads notifying them that the police would be targeting prostitution-related offenses.

The Department collaborated with several other law enforcement agencies in this operation, including a partnership with both Immigration and Customs Enforcement’s Homeland Security Investigation (ICE HSI) and the Texas Attorney General’s Office.