If you’re still holding on to those plastic happy meal toys from your youth, don’t let go too fast– they may become vintage collectors’ items.
Children of future generations may not have toy chests overflowing with plastic toys from their favorite chicken-nugget meals, or collections of superhero figurines representing each combo meal they got at the drive-thru.
On Tuesday a new law was introduced in Santa Clara County, Calif., banning fast-food restaurants from offering toys with their unhealthy meals.
Meals with more than 485 calories or 600mg of salt will not be allowed to contain a toy. Those with more than 35 percent of their calories from fat or 10 percent from added sweeteners must also be toy-free.
Santa Clara officials reason that children should not be rewarded for their unhealthy behaviors.
This legislation is their way of reducing the current trend of childhood obesity. Restaurants that choose to sneak incentives into their happy meals could face great punishment.
For every meal the restaurant sells with a toy in it, the restaurant will be fined up to $1,000.
The legislation won’t affect all of us – at least not yet. It currently is only intended to apply to restaurants in Santa Clara County.
Will it spill over to other areas though? It would seem to be a good possibility. Two years ago, Silicon Valley was one of the first areas to initiate a law demanding that nutrition facts be displayed on menu boards.
If you have been to New York City lately, you have surely noticed that all chains display nutrition facts on their menus. Obama, too, touches on this idea in the new health care bill. The bill mandates that all restaurants with 20 or more locations must display their nutrition on menus, drive-thru displays and menu boards.
The ban on happy meal incentives will not kick-in just yet. Restaurants have 90 days to adjust their menu options and make some changes.