Ruthie’s food truck features items like grilled cheese and cake balls. (Taylor Martin/The Daily Campus )

There’s a fresh and innovative new dining option for SMU students every Thursday starting Feb. 16. Ruthie’s Rolling Café hosted a kick-off event with free samples for students on Thursday at the flagpole.

“I think students love food trucks because it’s different from cafeteria food. They’re trendy right now,” Ruthie’s Director of Marketing Robin Skinner said. “Dallas just recently jumped on the food truck trend, and I think it’s a fun thing to bring to SMU’s beautiful campus.”

The food truck trend started in Los Angeles and New York City. It made its way south to Austin’s 6th Street before finally arriving to the “Big D.”

In Any Event Dallas, a private event-planning agency, owns Ruthie’s Rolling Café. During their events, the company started having requests for a food truck at special private events, and from that, Ruthie’s Rolling Café was born.

Its first event was Aug. 15, and it has not had a day off since. Known for their gourmet grilled cheese sandwiches, Ruthie’s Rolling Café has already become a favorite among students and faculty.

“It’s a fresh idea and something different to have on campus,” freshman Marshall Alex said. “I like it because it adds variety to the dining options on campus.”

Ruthie’s Rolling Café’s menu is customizable, similar to that of Which Wich. Customers can choose their bread, cheese, meat, sauce and toppings to their liking. If they don’t want to customize their sandwich, customers can opt for the special of the day.

Ruthie’s will be on campus every Thursday for lunch from 11:30 a.m. to 1:30 p.m. and for dinner from 5:30 p.m. to 7:30 p.m.

It will also make occasional late night appearances on campus near fraternity row from 11 p.m. to 1 a.m.

Melissa Guerra, who works in SMU financial aid services, loves the concept. “It’s convenient, different and tasty.”