Muggle makeup brushes get a magical upgrade

Lumos your highlighter, leviosa your brows and engorgio your lashes with brushes modeled after Harry, Ron, Hermione, Dumbledore and Lord Voldemort’s wands.

The sets have been sold out for weeks, but a second round of preorders on Oct. 28 at 11 a.m. has been announced on the company’s Instagram.

Preorder the brushes at Storybook Cosmetics. The enchanting brushes are sold in sets of five with a custom velvet bag for $55 dollars.

Screen Shot 2016-10-26 at 12.34.10 PM.png
Photo courtesy of Storybook Cosmetics Instagram

The sets are expected to ship out worldwide by Dec. 10 for the first preorder and Dec. 20 for the second round. The brushes are both synthetic and cruelty-free, so aside from the steep price tag you can use these guilt-free.

This is the first product from the Nebraska-based company run by identical triplets. The self-declared life-long fangirls have been working on starting the company for years and if the success of their first foray into cosmetics is any indicator, we’ll be seeing a lot more from Storybook Cosmetics.

The next chapter? Eyeshadow palettes to go with brushes. The Witchcraft and Wizardy palette is finished with colors inspired by the famous houses of Hogwarts.

Screen Shot 2016-10-26 at 1.02.41 PM.png
Photo courtesy of Storybook Cosmetics Instagram.

If you haven’t been waiting for a Hogwarts acceptance letter since your eleventh birthday, makeup inspired by other stories like “The Wizard of Oz” and “Game of Thrones” are also in the works. The team is working through obtaining licensing rights to continue producing fandom products so the expansion might take some time.

Of course, with the popularity of these wand-inspired brushes, Storybook Cosmetics is beginning to brainstorm broom brushes for your face makeup.

Leave a Reply

Your email address will not be published. Required fields are marked *