Athleisure: fad or fashion?
Competition amongst athleisure brands is fierce. Innovation is the main way smaller brands and celebrity lines have stayed afloat.
Tag: Athleisure
Lululemon CEO abruptly resigns due to poor conduct
by Elizabeth Bradley Lululemon just announced the immediate resignation of CEO Laurent Potdevin. In a statement Monday, the company said Potdevin’s poor conduct and failure to meet their established standards … Read More
Move over Lululemon: make way for new athleisurewear brands
Every time you set foot in a gym, barre class or yoga studio, you’re greeted by a horrendous sight: Everyone is wearing the same thing. Brands like Lorna Jane are trying to fight back, but the Canadian company Lululemon dominates the sweat sessions — and increasingly the street.