By Kelly Neupert
Burrito lovers everywhere need to start saving their pocket change, as Chipotle Mexican Grill Inc recently announced that they would be increasing menu prices for the first time in nearly three years. The change stems from rising food costs, as steak, avocados, and cheese are currently at all-time high prices.
While specific price increases have yet to be determined, Jack Hartung, Chief Financial Officer of Chipotle, announced an estimated 3 to 5 percent hike in prices. This means $8 burrito bowls and taco meals will raise by a quarter or two.
Fortunately for hunger-craved students, expected changes will be put into action after finals, sometime around June. Complete changes, such as brand new menu boards in all locations sporting higher prices, will be introduced shortly after. The chain originally considered nixing guacamole from the menu altogether in attempts to cut costs, as Chipotle uses 97,000 pounds of avocados a day. Yet, dedicated customers persuaded them otherwise.
Founded in Denver, Co., the company is known for its use of antibiotic-free meats and organic produce. Customers have grown accustomed to a “specific” experience, which executives say the price increase is helping to maintain. Due to the fact that Chipotle remains one of the fastest-growing restaurant chains, they remain optimistic that price increases won’t negatively affect their business.
While the jump in prices won’t dent consumer’s pockets immediately, it is expected to take a toll over time, as a variety of corporations struggle to find ways to cut costs amidst larger corporate profit margins.
In order to get as much food for their buck, students should consider switching their regular order to that of a burrito bowl, as it is rumored to have significantly more food in comparison to the quantity of a burrito.
Savor the guacamole as much as one can in case the company decides to ditch it in future years.