Festival dressing is no easy feat. Coachella, ACL, Bonnaroo — they all have a different flavor, their own distinct vibe. But South by Southwest (SXSW), Austin’s annual music, film, tech and culture festival, has just recently begun to grow in popularity and, as a result, has yet to determine its own specific style.
Blame it on Texas’s inconsistent climate. Or perhaps the problem is the innately casual nature of festival dress mashed with the formality of red-carpet glamour. Maybe it’s as simple as the plain practicality of needing comfortable footwear for all-day to all-night party hopping.
While last week featured the best-dressed celebrities of SXSW, this week focuses on the stars of Instagram who got it oh-so-right instead. Chambray, lace and sherbet hues mixed with laid back Southern vibes to create effortlessly chic ensembles that any student fashionista can recreate on campus.
Jessi of The Darling Detail picked polka dots, crop tops and culottes in sunset orange for her #sxstyle.
Brooke Burnett of One Small Blonde chose matching separates paired with funky mixed print sandals and a longhorn clutch.
Such a busy weekend, but finally have a chance to share yesterday’s full look from #SXSW!! My mind is still spinning from everything I learned this weekend, and for any #girlboss out there I definitely recommend going next year! {complete outfit details linked when you LIKE this photo using: @liketoknow.it www.liketk.it/2f5vW #liketkit} A photo posted by Brooke Burnett (@onesmallblonde) on
Sazan Hendrix went for casual cool in a simple chambray dress, leather lace-up wedges, round sunnies and a topknot to beat the Texas heat.
Sisters Haley and Leslie Berry of The Chic Burrow donned white lace, ear climbers and this fun rancher hat from Anthropologie.
Hats off to this weekend of #sxsw and a fun wedding shower ! My #SXstyle this way @liketoknow.it www.liketk.it/2f5Zt #liketkit #revolveme A photo posted by Haley & Leslie Berry (@thechicburrow) on
5. New Darlings
The husband and wife duo of New Darlings traveled from Phoenix to Austin to show off their eclectic but coordinating Sperrys, dark wash and button-down looks.
