Medical student Lizzie Cochran is encouraging women everywhere to wear their heart on their sleeve, literally.
The Dallas native just launched Epidemia Designs, an activewear line that features science-inspired designs on its workout garb that highlights the majesty of the human body.
During her time studying cell anatomy through the lens of a microscope at Columbia University, Cochran was so inspired by the innate beauty of the cellular makeup of humans that she digitally enhanced the real biological micrographs and created stunning vibrant prints on high-performance, quick-wicking fabric.
With a little boost from a Kickstarter fund, these bold fabrics were soon designed into everyday fitness pieces, including leggings, sports bras and tanks, and Epidemia Designs officially launched.
Cochran, however, isn’t just in the business of glamorously outfitting gym-goers everywhere.
In creating Epidemia Designs, she hopes the designs will inspire women to pursue education and careers in science, technology, engineering and mathematics (STEM), an industry that is predominantly male. The chic workout line has partnered with Girlstart to fund STEM summer camp scholarships and programs in 2016.
The socially committed brand just unveiled its newest collection, dubbed appropriately “She’s Got It.” The collection includes vibrant hues of micrographs of brain cells (She’s Got Brains), nerve synapses (She’s Got Nerve) and heart tissue (She’s Got Heart).
The designs are featured on lightweight performance leggings and sports bras.