Daniëlle Cathari collaborates with Adidas
By Taran Stahle
New York Fashion Week is one of the most public displays for designers from around the world to showcase their latest creations. Sportswear brand Adidas unveiled its collaboration with Daniëlle Cathari in quite the unique presentation. The models walked around and hung out on the Adidas playground set. The space evokes major nostalgic vibes from its global audience.
Young Amsterdam-based designer Cathari wanted the set to match the ambience set by the models. She chose the models whom she felt looked most “normal” and “casual.” The 23-year-old teamed up with Adidas after her partnership with VFILES last year caught the company’s eye. Cathari drew when she cut up the iconic tracksuit and pieced it back together in a unique way. This year, Adidas brought her on board to officially make her designs part of its name.
Cathari’s clothing pieces this year called for more color and creativity, pushing fashion boundaries with combinations of neon yellow and bright orange. The collection included bra-tops, joggers, tracksuits, shorts and many eye-catching pieces.
Brand ambassador Kendall Jenner rocked the athleisure look in a black and white tracksuit and open-toe Gianvito Rossi heels. Jenner tied the outfit together with simple makeup and natural hair.
One of Jenner’s best friends and 2017 FN Style Influencer of the Year Hailey Baldwin also attended the fashion show. Her outfit, drawing a bit more attention, was a red, cherry-colored body suit worn under matching joggers and a fiery down-coat. She matched her flaming outfit with a bold, red lip and sleek hair.
The debut of the newest line was definitely Instagram-worthy and drew plenty of publicity. This collection might just be able to suit everyone, no matter the fashion experience.