Favorite looks from South by Southwest: Instagram edition

Festival dressing is no easy feat. Coachella, ACL, Bonnaroo — they all have a different flavor, their own distinct vibe. But South by Southwest (SXSW), Austin’s annual music, film, tech and culture festival, has just recently begun to grow in popularity and, as a result, has yet to determine its own specific style.

Blame it on Texas’s inconsistent climate. Or perhaps the problem is the innately casual nature of festival dress mashed with the formality of red-carpet glamour. Maybe it’s as simple as the plain practicality of needing comfortable footwear for all-day to all-night party hopping.

While last week featured the best-dressed celebrities of SXSW, this week focuses on the stars of Instagram who got it oh-so-right instead. Chambray, lace and sherbet hues mixed with laid back Southern vibes to create effortlessly chic ensembles that any student fashionista can recreate on campus.


1. The Darling Detail

Jessi of The Darling Detail picked polka dots, crop tops and culottes in sunset orange for her #sxstyle.

Polka dots, crop tops and culottes — hello hello #sxstyle @liketoknow.it www.liketk.it/2eDuY #liketkit

A photo posted by Jessi • The Darling Detail (@thedarlingdetail) on



2. One Small Blonde

Brooke Burnett of One Small Blonde chose matching separates paired with funky mixed print sandals and a longhorn clutch. 



3. Sazan Hendrix

Sazan Hendrix went for casual cool in a simple chambray dress, leather lace-up wedges, round sunnies and a topknot to beat the Texas heat.



4. The Chic Burrow

Sisters Haley and Leslie Berry of The Chic Burrow donned white lace, ear climbers and this fun rancher hat from Anthropologie.



5. New Darlings

The husband and wife duo of New Darlings traveled from Phoenix to Austin to show off their eclectic but coordinating Sperrys, dark wash and button-down looks.

Leave a Reply

Your email address will not be published. Required fields are marked *