The Independent Voice of Southern Methodist University Since 1915

The Daily Campus

The Daily Campus

The Independent Voice of Southern Methodist University Since 1915

The Daily Campus

South by Southwest offers far more than just music

Courtesy of AP
Courtesy of AP

South by Southwest has kicked off, and it has been interesting to say the least.

It is far from being just another music and film festival. While it does put a spotlight on local bands and new films, South by Southwest shows how people are easily entertained, and how the country has taken giant leaps forward regarding technology. However, it has also shown that people will still go to great lengths to get attention.

Social media has taken over this country. That is not necessarily a bad thing, because the different platforms allow everybody to connect, but it does put a handicap on people, because it distracts us from what is going on in the real world, and also makes us worship things that are irrelevant to everyday life.

One of the highlights of the annual festival in Austin was the appearance of Grumpy Cat, the famous feline who hates pretty much everything.

AE grump cat 2.jpg
Courtesy of Facebook

The Grumpy Cat memes are a good source of stress relief, but that’s all. Unless that cat was in “The Lion King”, it should not be considered a celebrity.

More than 300 people waited in line to see the cat. Why would I wait in line to see an angry cat when I can just go home to see my cat?

On to a more pleasant topic, Google showed off shoes that sync with your phone to show how your body moves. I can already tell that this will lead the way for exercising more because we will get more details about our bodies.

Another interesting occurrence at the festival was the rally against robots. I’m not sure where I stand when it comes to robots, but I can respect people getting together to join in a cause.

The last SXSW thing I want to highlight is what happened when Run the Jewels took the stage.

Somebody decided they wanted to be cool and got on stage and attacked the performers. Needless to say, this stranger lost the fight.

I don’t understand why somebody would do something like that. People were simply trying to enjoy a show, and he ruined it. Not really, though, because the performers made the altercation quite entertaining.

It is amazing to see so many people go to Austin for a festival like this. It might just be me, but I view South by Southwest as a hipster comic con, but with a lot more music. I mean that as a compliment because the festival has a countless amount of things to offer.

South By Southwest Safety
Courtesy of AP

South by Southwest is already one of the biggest
music festivals in the world. If the technology aspect of it can grow like the
music side did, SXSW could be the biggest annual event (other than the Super
Bowl) this country has ever seen.

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