As today starts off the month of October, there may be more pink seen around campus and the Dallas area.
The pink promotions are going through various retailers, organizations are hosting events, runners are getting ready to race. All for National Breast Cancer Awareness Month.
Founded in 1985 by a partnership between professional medical associations, government agencies and national public service organizations, National Breast Cancer Awareness Month (NBCAM) is dedicated to creating global awareness about the disease through fundraising events all over the nation.
Across Dallas, many organizations and retailers are pitching in to raise funds for breast cancer research.
Southern Fried Paper, a custom stationary and graphic design studio created by SMU alumna Chelsea Carpenter, is supporting breast cancer awareness through the “I Believe in Pink” campaign.
Throughout the month of October, 20 percent of the retail price on her “Pink” items will be donated to Susan G. Komen for the Cure.
“It’s actually my best-selling design,” Carpenter said of her collection, which includes cards, prints and boxed sets that are monogrammed with Audrey Hepburn’s famous “I believe in pink” quote.
The collection can be bought on her website or in local retail stores, including Random in Hillside Village Shopping Center off of Mockingbird Lane and Uptown Country Home in Snider Plaza.
Spa-goers can make their contributions to National Breast Cancer Awareness Month as well.
The “Pinkle Toes” pedicure special offered at the V Spa at Hilton Anatole is everything pink: a pink grapefruit foot soak, scrub and moisturizer that is polished off with pink toenails.
$10 from the $50 pedicure will be donated to Susan G. Komen’s Passionately Pink for the Cure.
Perhaps the most well-known breast cancer fundraising event originated right here in Dallas, 27 years ago.
In October 1983, Nancy Brinker founded Race for the Cure in memory of her sister, Susan G. Komen, who died of breast cancer in 1980.
This year the race will be held on Oct. 16 at NorthPark Center. Runners can register as individuals, join a team or create one on the Race for the Cure Dallas website.
Participants who raise $250, $500, $750 or higher in donations can choose from brand-name merchandise as a special “thank you” from the organization.
SMU is doing its part this month as well.
The courts will be pink on Oct. 9 when the SMU women’s volleyball team will play the Memphis Tigers.
The team will be wearing pink in collaboration with the Dig Pink campaign, benefiting the Side-Out Foundation, a national breast cancer non-profit organization that joins forces with women’s volleyball teams across the nation.
In preparation for the event, the team is accepting donations for Side-Out through a link on their homepage. They ask that all who attend the Memphis game wear pink to show their support.
Events will continue throughout the month to promote awareness. Keep an eye out for deals in retailers’ windows, pink advertisements on websites’ sidebars and events happening in the area.
