It’s that time of year again: Fashion Week. I’m not talking New York, Paris or Milan, but instead in our very own backyard. The fourth annual SMU Fashion Week is a the three-day event beginning Wednesday April 22, with events continuing through Friday.

Founded in 2011, SMU fashion week is an event promoting education within the fashion industry for students and Dallas.

Over the years, the occasion has hosted fashion professionals from all over Texas and the country.

Such guests have included rewardStyle founders Baxter and Amber Box, local blogger and Style Editor of FD magazine Bradley Agather Means, and fashion designer and former SMU student Kira Plastina.

This year, SMU Fashion Week will focus on the “Business of Fashion,” with an inside look at what it means to be a designer entrepreneur and how one of Dallas’ most prestigious shopping destinations, Stanley Korshak, stays competitive in the luxury fashion market.

In collaboration with SMU’s Fashion Media program, Meadows School of the Arts, and the SMU Retail Clubs, this year’s festivities features a prestigious and insightful lineup of presenters.

Here is a break down of everything to see and hear during the three-day long event:

Wednesday, April 22: A talk with Levi Palmer

If you haven’t heard of palmer//harding, then get ready to be amazed. The British brand, designed by duo American-bred Levi Palmer and British native Matthew Harding, launched in 2011 and has taken the shirt market by storm.

The brand is best known for “the directional design and high quality of their modern shirting” and has been described in the press as “the world’s most perfect shirts.” Their lines are regular go-to’s for the top international publications, including Vogue, Elle, Marie Claire and the Wall Street Journal.

Levi Palmer is making the journey across the pond to our campus to talk about the journey of his brand and noteworthy products. If you are interested in starting your own line, working in the international market, or just love a good shirt design, you are not going to want to miss this Fashion Week kick-off event.

Details: 1:00 p.m. in room 241 of the Umphrey Lee Center, 3300 Dyer St. on the SMU Campus

Thursday, April 23: Fashion Week keynote address by Crawford Brock

Dallas is quickly becoming synonymous with luxury fashion.

This shift would not be possible without one of Dallas’ most prestigious shopping destinations, Stanley Korshak, leading the way, The luxury fashion emporium has been the main attraction in the Crescent Court since it opened in 1986.

Even more impressive than its almost 30 years of business is the fact that it is the nation’s largest-volume privately owned specialty retailer in one building, taking on chain stores that are littered across the industry.

After running the store for 15 years, Crawford Brock bought it from Caroline Rose Hunt back in 2002. Since then, the sky has been the limit for the store. Brock created The Shak, a separate boutique for the young, hip customers they turn into loyal couture buyers, eight years a ago and recently added a Men’s Shak to fit the needs off Dallas’ trendy men’s crowd.

In his keynote address he is delivering here on campus, Brock will be sharing an inside look at his celebrated store and what it takes to stay competitive in the luxury fashion business Following his address, there will be a reception to get some one-on-one time with the man himself.

Details: Keynote address at 5 p.m. in room 241 of the Umphrey Lee Center, 3300 Dyer St. on the SMU Campus. Reception with Crawford Brock to follow from 6 to 6:30 p.m. in the Division of Journalism complex near room 280 in the Umphrey Lee Center.

Friday, April 24: Spring Fashion Show

To finish off the week of events, the Retail Club at Cox School of Business will be hosting their annual spring fashion show right on the Boulevard.

This year’s show will feature looks from Stanley Kroshak and the Haute Wheels mobile boutique. The Haute Wheels mobile boutique will be onsite for shopping. Also, make sure you get to your seat early because the first 30 fashion show attendees will receive Stanley Korshak exclusive goodie bags.

Details: 2 p.m. outdoors on the north end of Bishop Blvd. by the flagpole on the main quad

All events are free and open to the public! Want more information? Go to the SMU Fashion Week or follow @SMUFashionWeek on Twitter.