How Advertisers Find You Online

Like any good young college student, I love the internet. I use it all the time, for everything from entertainment and dating to studying and career-related stuff. But I don’t love everything about it, and one thing I really hate are the ads.

I’m not the most tech-savvy, and I sometimes worry about how advertisers are tracking me. What’s with the aggressiveness of online advertisers? Why hasn’t there been more a backlash to the way advertisers track us and use our own data against us? And how can I protect myself from the sneaky ways that advertisers find me online?