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Target and Marimekko collaboration does not draw crowds

On April 17, Target released its long-awaited collaboration with design label Marimekko.

Many were expecting the release to be a blowout like last spring’s Lilly Pulitzer collaboration; however, Dallas weather caused otherwise.

Thunderstorms took up most of the day, likely causing many Sunday-morning shoppers to stay in their homes.

Hours after the Target on Skillman opened, racks were still filled with clothing and the displays still overflowing with home-goods and other items.

Of the few people browsing Target’s aisles Sunday morning, even fewer were stopping by the Marimekko displays.

Full shelves Sunday morning at the Target on Skillman Street. Photo credit: Alison Glander

Jill Reynolds was the lonesome shopper perusing the offerings.

“I think it’s the weather,” she said. Reynolds specifically made a trip to Target to see the items. “I’ve been a fan of Marimekko since I was a teenager. I’ve always liked her prints.”

Reynolds even made it a point to go to the Marimekko Flagship store while last visiting New York City. This was before she even heard out about the Target collaboration. While at Target, she picked out a top and some home-goods.

“This makes me wish I had a kid because they have so much fun children’s stuff,” she said.

Sisters Caroline Compton and Lindsay West also picked out some Marimekko items, but did not make a trip specifically for the release.

“This was a happy accident,” Compton said. “We go shopping every Sunday.”

“I remember reading about it though,” West said.

Target Store Manager Gracie Perez did not seem discouraged about the lack of customers.

“The weather has a lot to do with it,” Perez said. “It’s been raining really hard, but overall [the collection] will do well.”

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