Playing Mark Whalberg’s determined mother in “The Fighter,” Melissa Leo was the front-runner for Best Supporting Actress come Oscar night. Picking up numerous critic awards and the major pre-cursor, the Golden Globe, it seemed like nothing could stop Leo from receiving her first Oscar.

However, as the old proverb goes to say, we all are our own worst enemies. To promote herself in the race to the trophy, Leo dispersed numerous “For Your Consideration,” ads in a variety of Hollywood trades. The ads depicted Leo as super glamorous, and in a sense, became the laughing stock in Academy voting.

Leo has gone back and forth in regards to if the ads were her idea or not, but ultimately, the ads are probably going to be the only thing stopping Leo from winning a trophy.

With worry of the votes being split between Leo and her costar Amy Adams, it looks as if Hollywood’s youngest nominee, Hailee Steinfield of “True Grit,” will walk away as the night’s Best Supporting Actress.