October marks National Collegiate Alcohol Awareness month in the US. To bring attention to the issue of drinking and driving among the college age group, the Texas Department of Transportation (TxDOT) has created a unique animated video that highlights the consequences of a DWI. The “story” is illustrated through social media and other digital tools that young adults use every day. The viewer is positioned as the protagonist, allowing them to truly get a feel for how a DWI could unravel their life. Texas currently leads the nation in the number of deaths caused by drinking and driving, and the college age group is particularly at risk. According to crash records from 2009, Texans between the ages of 17 and 24 accounted for 27.5 percent of all drinking and driving deaths—a shockingly high number considering that this age group represents only 8 percent of the overall population in Texas. TxDOT is committed to reducing drunk driving among the college age group and hopes that this video will make viewers think twice before they get behind the wheel after drinking. TxDOT is promoting the video on Facebook, Hulu, and a network of various other sites.