The Independent Voice of Southern Methodist University Since 1915

The Daily Campus

The Daily Campus

The Independent Voice of Southern Methodist University Since 1915

The Daily Campus

The Independent Voice of Southern Methodist University Since 1915

The Daily Campus

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spotlight on: INTERMIX

Fashion forward and philanthropy driven, Intermix invites customers to shop for a cause

With its upscale appeal combined with a mix of merchandise that will always have tenure in any woman’s evolving wardrobe, Intermix has become a symbol of trend-setting that translates from the runway to everyday. On the same token, Intermix has established itself as the trend-setter for social responsibility through many of its sponsorships, programs and charity events across the U.S. Its philanthropic reach has extended to less fortunate communities, young artists, music education programs and “go-green” organziations.

Next on the agenda? The Princess Project – a volunteer-run effort that provides prom dresses and accessories for free to high school girls who cannot afford them. Intermix will host the Teen Vogue It Girls “Pretty in Prom” party at the Dallas location on May 4 from 2-5 p.m. where girls can find their perfect prom dresses, get makeovers by a Bobbi Brown makeup artist and bank on a gift bag that includes a $50 Intermix gift card, an Intermix CD, Hollywood fashion tape, a Splendid tank and the gift of giving their gently worn prom dresses to The Princess Project. If you haven’t already, I’m sure most of you would be willing to part with your first amateur attempt at looking glam, aka your prom dress. Now that we’re in college and we like to think we have the taste of Rachel Zoe, I’m sure someone less fortunate would love to have that cocktail dress you swore you’d wear 10 times that hasn’t made a debut since freshman year. Extra incentive: You just might find that sassy number you’ll be wearing to your next formal or night on the town.

After speaking with Intermix CEO Khajak Keledjian at Fashion at the Park in March, one thing became quite clear to me. He has a passion for fashion – the rare kind that drives you to success and wakes you with a smile on your face before taking that first sip of coffee. A Bierut native and the creative mind behind Intermix, Mr. Keledjian defines the New York-based fashion phenomenon that has international style symbol on its horizon.

A vision: “I definitely see it going globally. We will take it as far as we are successful.”

An inspired concept: “The layout of the store is unique. If you take the corner of a napkin and twist it, that’s the shape that inspired the design of the ceiling and the floor. It is around this concept that the dynamics of the store come together.”

An eclectic mix: “The mix makes it different. The way we mix designers is very different. We do a lot of exclusives where designers will design exclusively for us. Everything is very special and hand-picked for the stores. We launch a lot of young lines, like Madison Marcus, J. Brand, Elizabeth and James, 2812, Jay Godfrey, and Christopher Deane to name a few.”

A personalized customer experience: “We like everything to be unexpected. For example, the dressing room is a different experience for each customer – each room is a different size and a different shape – which leads customers to have their own unique, personalized experience with the store.”

A lending hand: “The L.A. store is built around a tree because we didn’t want to cut it down. It ended up being a great idea with the growing green trend. We sent out numerous gift cards, and for every gift card that is redeemed, Intermix donates $5 to Conservation International. We’re doing something good for the community…We’re also using the gift card donation program for VH1’s Save the Music Foundation for schools that can’t afford quality music programs.”

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