By Madeleine Kalb
Calli Anne Buckelew, or _Baethoven_ on Instagram, is a University of North Texas fashion merchandising graduate who is hyping up the Dallas scene in many different creative channels.
By day, Buckelew works as a brand manager at the Irving, Texas based licensing firm Bioworld. At Bioworld, she manages 30 different brands including Cartoon Network and her favorite TV show, “American Horror Story.”
On the weekends and evenings, the 25-year-old wears a few other hats as a fashion photoshoot stylist, bartender and, most recently, pop-culture writer and brand manager for Cosign Magazine.
“I thought there would be a styling job at Cosign,” Buckelew said. “I got there and they actually needed someone to write an article. So I said yeah, I went to college and I can punctuate. So I did it.”
Buckelew interviewed and wrote an article on Dallas rocker Jesse Frye for the February issue of Cosign and is expected to interview Fetty Wap for the upcoming March issue.
Buckelew discovered she had a creative knack in her fashion marketing class at Birdville High School in North Richland Hills. She got her first taste of styling when she directed the high school senior fashion show and loved it. At UNT, Buckelew was brought on as the photo shoot stylist for the student-founded Method 7 magazine and later on as a stylist intern at Austere Magazine.
Writing for a magazine was not something Buckelew had previously considered or had experience in before Cosign Magazine.
Cosign Magazine is much more than a magazine. Since its conception in 2011 by CEO and founder K.G. Graham, the company has evolved into a Dallas lifestyle brand hosting all sorts of music, fashion and nightlife events.
“If you want to be something in Dallas, we Cosign this brand or this person,” Buckelew said.
Buckelew relates the Cosign experience as a full package lifestyle experience.
“It’s like opening up Cosmo and I can read what I should be eating, what I should be wearing, what band I should be listening to but on a local Dallas scale,” Buckelew said.
K.G. Graham founded Cosign on the mission of providing a media platform for creatives as well as to set an example to young up-and-comers in the industry. Cosign hosts monthly release parties in which only 100 copies of the magazine are for sale at $15 a copy. Buckelew said that the release parties always sell out of magazines and always fill the club to capacity.
The most recent February release party was held at Epocha Dallas and featured a guest appearance by the celebrity cover model Rosa Acosta.
On Feb. 6, Buckelew styled a photoshoot for Cosign Magazine that featured fashion trends for South by Southwest (SXSW). She is also simultaneously working on developing an article that will chronicle her experience with different dating apps – all the while successfully moving forward in her day job as a licensing brand manager and sometimes bartender at Cool Beans in Denton, Texas.
“The difference with my parents’ generation and myself is that I said I want to do fashion. I want to style,” Buckelew said. “My dad told me I wouldn’t make any money. I put in the hard work and have many jobs so that I don’t get stuck doing a job I don’t want to do.”
It is safe to say that sleep is the last priority for this young Dallas creative who is just beginning to make her mark.