Forty Five Ten is making a big move, a 45,000-square-foot move to be exact.
Since its opening in 2000 at 4510 McKinney Ave., the boutique has gained immense popularity, local and beyond, and a serious fan following, attracting celebrities from Oprah to Laura Bush to Jessica Simpson.
The store, called “Dallas’ most fashion forward boutique” by “Harper’s Bazaar”, features premiere luxury fashion, including brands from Balenciaga to Proenza Schouler and Givenchy to Céline, as well as home-goods.
In the back of the boutique stands the T Room, the chic, but cozy lunch destination famous for its tuna melts among other delicious bites (make it in before their seasonal watermelon and feta salad goes away).
After 15 years of success, Brian Bolke, the owner of Forty Five Ten, is moving from Uptown to Downtown. Bolke told “FD Magazine” that if it hadn’t been for Chanel’s decent on Dallas this past December that this may not have been possible. The Main Street and Commerce street revitalization was largely due to the events and parties thrown in the area that surrounded the fashion brand’s Dallas-themed collection.
In the past few years, this block has gained some impressive new residents. Alongside the 100-year-old Neiman Marcus flagship store are now Tenoversix, Traffic LA and Paris-based Play by Comme des Garcons.
The revered boutique will be moving into a three-story historic building on Main Street that was formerly a theater, a bar, a department store and a shoe store. The store will be across the street from the newly renovated Joule hotel and neighbors the fenced lawn that is home to artist Tony Tasset’s giant eye sculpture. The store will still feature the T Room, and will gain an event space and a rooftop area.
Not only will this expansion offer three times more shopping space for the store’s loyal customers, but it will also offer the tools to grow the boutique’s e-commerce.
Although this move means Forty Five Ten will be farther away from the SMU campus, three floors of this Uptown hit will surely be a welcome addition to Dallas’ fashion scene.
